The standard measure ofwhether AI recommendsyour brand.

Because the measurement is real. Every benchmark samples your buyer questions many times across six engines, which costs actual compute. A free version would have to guess, and a guess defeats the purpose of a score.

Then you found out before your competitors did, and before your board asked. A low score with a clear gap map is the start of a fixable plan. Not knowing is the only unmanageable outcome.

Ask the same question three times and you will get three different answers. A spot check is one roll of the dice. Primacy samples every question repeatedly, across all six engines, and turns the noise into a rate you can trust and track.

Every plan measures the Core Six: ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and Google AI Mode, the engines with meaningful buyer-research share across categories. Two extension engines are available on any Baseline, reported beside your score: Copilot Search for B2B and enterprise categories, and Grok for consumer and practitioner-influenced categories. The roster is governed by published criteria and reviewed on the methodology page.

Every Baseline includes up to 60 buyer questions, sized to what you sell. A typical brand runs 54 to 58, set and locked with you during setup. Each product line or service is an answer surface, covered across the awareness, comparison, and branded stages. Catalogs with many lines add expansion packs of 30. Setup recommends your number and shows the reasoning. The Primacy Snapshot runs a focused 30-question set built the same way.

Sample depth, disclosed honestly. The certified Primacy Score comes only from a full Baseline: every question sampled ten times per engine, which is what makes the number tight enough to certify, compare, and track. The Primacy Snapshot samples each question three times, enough for a credible read with a stated confidence range, at a fraction of the cost. More samples means a tighter range. Same method, same scoring model, same six engines on both. We just never present a three-sample read as a certified Score.

Then you pay nothing. Every Primacy Snapshot is guaranteed to surface at least five specific, actionable findings about your AI visibility, or you get a full refund. And if it convinces you to go deeper, the full price of your Snapshot credits toward a Baseline within 30 days, so the entry point is never money spent twice.

Yes, that is half the point. Competitors appear in the same AI answers you are measured against, so every Baseline includes your position against 5 named rivals: which buyer questions they win, which you win, and who owns the recommendation space on each engine. Monitoring plans, coming soon, will track how that position moves.

No. Your first Baseline is the benchmark, and you never pay full price twice: re-runs are $499 at the same full ten-sample depth, so every new Score compares to your last one like for like. Monitoring plans (from $299/mo) are rolling out next for brands that want the number tracked continuously — trends, history, and movement alerts when a named rival moves — and founding brands lock founding rates on monitoring when it ships. Agencies running several brands: talk to us about per-client re-run schedules.

Yes. Every Baseline starts from your category, your competitors, and your applications, and you can tune the question set during setup before anything runs. Agencies and portfolios: per-client tuning at volume is available — talk to us.